American Jewelry And Loan


In the realm of pawn shops, few names evoke as much recognition and intrigue as American Jewelry and Loan. Established in 1978 and prominently featured on the hit reality TV show “Hardcore Pawn,” this Detroit-based establishment has become a household name, symbolizing the intersection of history, value, and human stories. With its vast collection of jewelry, watches, antiques, and unique items, American Jewelry and Loan has established itself as a treasure trove worth exploring.

American Jewelry And Loan

American Jewelry And Loan

A Rich History

American Jewelry and Loan was founded by Les Gold, a shrewd businessman and third-generation pawnbroker. With a passion for the industry and a desire to provide financial solutions for individuals, Les opened the doors to his first pawn shop in 1978. Located in Detroit’s bustling 8 Mile Road, the shop started small but quickly grew in both size and reputation.

Over the years, American Jewelry and Loan has expanded its reach, adding additional locations to serve a wider clientele. Today, the flagship store spans over 50,000 square feet, making it one of the largest pawn shops in the world. This growth is a testament to the shop’s commitment to exceptional service and a vast inventory of unique and valuable items.

The Jewelry Collection

One of the key attractions of American Jewelry and Loan is its extensive collection of jewelry. From sparkling diamond rings to exquisite gemstone necklaces, the shop offers a wide range of options for customers with varying tastes and budgets.

When it comes to diamonds, American Jewelry and Loan boasts an impressive selection. Whether you’re seeking a classic solitaire engagement ring or a dazzling pair of earrings, the shop’s knowledgeable staff can help you find the perfect piece. With a focus on quality and authenticity, American Jewelry and Loan ensures that each diamond is carefully examined and graded by certified gemologists.

In addition to diamonds, the shop features an array of other precious gemstones. From deep blue sapphires to vibrant emeralds, there is something to suit every preference. Whether you’re looking for a statement pendant or a unique cocktail ring, the collection at American Jewelry and Loan is sure to impress.

Antiques and Collectibles

Beyond its jewelry selection, American Jewelry and Loan is a haven for collectors and history enthusiasts. The shop’s vast inventory includes a range of antiques and collectibles that span various eras and styles.

From vintage watches to rare coins, American Jewelry and Loan offers a glimpse into the past. Collectors can explore a diverse assortment of timepieces, including iconic brands such as Rolex, Patek Philippe, and Omega. These watches not only showcase exquisite craftsmanship but also hold historical significance, making them coveted pieces for both collectors and enthusiasts.

The shop also houses an impressive selection of coins, including rare and limited-edition pieces. With a team of numismatic experts on hand, American Jewelry and Loan provides accurate appraisals and helps collectors navigate the intricacies of coin collecting.

The Human Element

What sets American Jewelry and Loan apart is its focus on human stories. Through the television show “Hardcore Pawn,” viewers have been given a glimpse into the lives of the Gold family and the day-to-day operations of the shop. The show has highlighted the unique challenges faced by pawnbrokers and the diverse range of customers who come seeking financial assistance.

The staff at American Jewelry and Loan prides themselves on treating each customer with respect and empathy. They understand that the items brought to the shop often carry sentimental value, and they strive to create a comfortable and welcoming environment for all. Whether someone is looking to sell an item, secure a loan, or make a purchase, American Jewelry and Loan aims to provide a positive experience.

The Loan Aspect of American Jewelry and Loans

While American Jewelry and Loan is renowned for its vast collection of jewelry, watches, and antiques, another significant aspect of its business is the provision of loans. As a pawn shop, American Jewelry and Loan offers individuals the opportunity to obtain short-term loans by using their valuable items as collateral. This unique approach to lending has made the shop a lifeline for many individuals in need of immediate financial assistance.

Collateral-based Loans

The loan process at American Jewelry and Loan is straightforward and accessible. Customers bring in their valuable items, such as jewelry, watches, or electronics, and work with the knowledgeable staff to determine the item’s value. Based on this appraisal, American Jewelry and Loan offers a loan amount that is a percentage of the item’s estimated worth. If the customer accepts the loan offer, they leave their item with the shop as collateral and receive cash on the spot.

The loan term typically lasts for a set period, usually around 90 days, during which the customer has the option to repay the loan and reclaim their item. The repayment terms are flexible, allowing borrowers to make payments on interest and principal as they see fit. Once the loan is fully repaid, the customer receives their collateral back.

Benefits of Pawn Shop Loans

Pawn shop loans, such as those provided by American Jewelry and Loan, offer several advantages over traditional lending institutions like banks. These benefits have contributed to the popularity of pawn shop loans among individuals in need of quick and hassle-free financial solutions.

  1. No Credit Checks: Unlike traditional loans, pawn shop loans do not require credit checks or extensive paperwork. The loan is secured by the collateral, eliminating the need for credit history assessment. This makes pawn shop loans accessible to individuals with poor credit or no credit history.
  2. Quick Access to Cash: Pawn shop loans provide a speedy way to access cash when it’s needed most. There is no lengthy approval process or waiting period. Once the item’s value is appraised, the loan can be granted on the spot, allowing borrowers to address their immediate financial needs swiftly.
  3. No Impact on Credit Score: Since pawn shop loans are collateral-based, they do not impact the borrower’s credit score. If the loan is not repaid, the collateral is forfeited, but it does not have any adverse effect on the borrower’s creditworthiness. This aspect makes pawn shop loans an attractive option for those concerned about potential credit score repercussions.
  4. Confidential and Discreet: Pawn shop loans offer a level of confidentiality and discretion that may be appealing to borrowers who prefer to keep their financial matters private. There is no need to disclose the purpose of the loan, and the transaction remains confidential between the borrower and the pawn shop.

Supporting Financial Stability

American Jewelry and Loan’s loan services go beyond providing immediate financial relief. They also play a role in supporting financial stability for individuals facing temporary challenges. Pawn shop loans can help bridge gaps in cash flow, cover unexpected expenses, or provide funds for emergencies. By utilizing their valuable assets as collateral, individuals can access the necessary funds while retaining ownership of their items.

Additionally, pawn shop loans can be an alternative to high-interest payday loans or other predatory lending options. The interest rates for pawn shop loans are typically lower, making them a more affordable option for borrowers.


While American Jewelry and Loan is celebrated for its extensive collection of jewelry and unique items, its loan services play a vital role in assisting individuals during times of financial need. Pawn shop loans offer a convenient and accessible means of obtaining quick cash without the hurdles of traditional lending institutions. By providing a valuable financial lifeline, American Jewelry and Loan contributes to the economic well-being and stability of its customers, ensuring that their treasures continue to hold both sentimental and practical value.

Frequently Asked Questions 

  1. How does the loan process at American Jewelry and Loan work?

The loan process at American Jewelry and Loan is simple. You bring in your valuable item(s), such as jewelry, watches, or electronics, and the knowledgeable staff appraises the item(s) to determine their value. Based on the appraisal, they offer a loan amount that is a percentage of the estimated worth. If you accept the loan offer, you leave your item(s) with the shop as collateral and receive cash on the spot. The loan term typically lasts around 90 days, during which you have the option to repay the loan and retrieve your item(s).

  1. What happens if I can’t repay the loan within the agreed-upon term?

If you are unable to repay the loan within the agreed-upon term, you have a few options. You can request an extension by paying the interest on the loan, which allows you to continue holding the loan for an additional period. If you choose not to extend or repay the loan, the shop keeps the item(s) you left as collateral, and the loan is considered closed. There are no additional financial obligations on your part, and the shop assumes ownership of the collateral.

  1. Are credit checks required for pawn shop loans?

No, credit checks are not required for pawn shop loans. The loan is secured by the collateral (valuable item(s)) you provide, so your credit history is not a factor in determining loan eligibility or terms.

  1. What types of items can be used as collateral for a loan?

At American Jewelry and Loan, a wide range of items can be used as collateral for a loan. These can include jewelry (such as diamond rings, necklaces, or bracelets), luxury watches, electronics, musical instruments, and more. The value of the item(s) will determine the loan amount that can be offered.

  1. Can I sell my item(s) instead of taking a loan?

Yes, you have the option to sell your item(s) instead of taking a loan. If you prefer to sell, the knowledgeable staff at American Jewelry and Loan will assess the item(s) and make you a fair offer based on their value. If you accept the offer, you can complete the transaction and receive immediate payment.

  1. Is my personal information kept confidential?

Yes, American Jewelry and Loan maintains strict confidentiality regarding your personal information. Your transaction details and personal data are handled securely and remain confidential between you and the shop.

  1. How are the loan amounts determined?

The loan amounts at American Jewelry and Loan are determined based on the appraised value of the item(s) you provide as collateral. The staff at the shop are experienced in assessing the worth of various items, taking factors such as condition, market demand, and brand into account to determine a fair loan amount.

  1. Are pawn shop loans subject to interest charges?

Yes, pawn shop loans typically involve interest charges. The interest rate varies depending on the specific terms and regulations of the pawn shop. At American Jewelry and Loan, you can discuss the interest rate and repayment terms with the staff before finalizing the loan.

  1. Can I get my item(s) back before the loan term expires?

Yes, you have the option to retrieve your item(s) before the loan term expires by repaying the loan amount along with any accrued interest. Once the loan is fully repaid, the shop returns your collateral to you.

  1. Can I renew or extend my loan if needed?

Yes, if you need more time to repay your loan, you can request an extension or renewal. This involves paying the interest on the loan, which allows you to extend the loan term for an additional period. Renewals are subject to the policies and regulations of American Jewelry and Loan and should be discussed with the staff at the shop.

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